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News


cmswire.com > customer-experience > is-empathy-the-missing-metric-in-your-cx-strategy

When Stakes Are High, Your Customers Need Human Empathy, Not Scripts

1+ week, 6+ day ago   (909+ words) Empathy is too often considered a nice-to-have “soft” skill when hiring and training customer service professionals. But when your agents pick up the phone or join a chat, it’s because something has gone wrong for a customer. Offering them empathy…...


cmswire.com > customer-experience > cx-providers-set-the-pace-for-agentic-cx-this-fall

CX Providers Set the Pace for Agentic CX This Fall

2+ week, 44+ min ago   (1389+ words) Is Agentic Customer Experience getting real? Maybe, if you check out the news lately. As we close out August today and look ahead toward the final third of 2026, agentic customer experience is showing up in earnings calls, sports sponsorships and…...


cmswire.com > customer-experience > your-ai-improved-productivity-did-it-improve-the-customer-experience

Your AI Improved Productivity. Did It Improve the Customer Experience?

2+ week, 4+ day ago   (1253+ words) Whether AI delivered improved customer experience is questionable. Maybe it did. Or perhaps the knowledge-base updating, routing alteration, staff change, process redesign or seasonal demand alteration coincided with AI delivery. As AI spread along the customer journeys, it became increasingly complicated…...


cmswire.com > the-wire > crescendo-launches-the-ai-native-customer-experience-platform

Crescendo Launches the AI-Native Customer Experience Platform: One System That Runs and Continuously Improves the Entire CX Operation

2+ week, 5+ day ago   (340+ words) One platform for AI agents, CCaaS, ticketing, workforce management, quality and knowledge — live in 30 days and continuously self-improving SAN FRANCISCO, Aug. 25, 2026 (GLOBE NEWSWIRE) -- Crescendo today launched Crescendo Customer Experience Platform (CXP), an AI-native platform that consolidates categories the software industry…...


cmswire.com > the-wire > human-led-at-scale-how-oura-is-redefining-customer-experience-in-the-ai-era

Human-Led at Scale: How Oura Is Redefining Customer Experience in the AI Era

2+ week, 5+ day ago   (961+ words) August 25, 2026 -- Author: John Moses -- Oura’s business is built on turning round-the-clock signals from your body into insights you can act on, so that health becomes a daily practice instead of a guessing game. When we looked at our own support…...


cmswire.com > customer-experience > the-cost-cutting-case-for-customer-service-bots-is-falling-apart

The Cheap-AI Customer Service Pitch Is Starting to Crack

3+ week, 4+ day ago   (912+ words) This article examines the forces driving that redesign. It explores why the traditional cost-reduction framing is losing ground, how AI and human agents are being reconfigured into complementary roles, and what practical steps marketers and CX leaders can take to…...


cmswire.com > customer-experience > why-do-departments-hit-every-target-and-still-lose-customers

Optimizing Every Touchpoint Won't Save Your Customer Experience

4+ week, 1+ day ago   (513+ words) A customer submits a support ticket, and it gets closed within the hour. She receives a marketing email a week later welcoming her to a loyalty tier she qualified for two months ago. She calls to ask why, and the…...